Leadership

Donna R. Balinkie, Founder and President

Donna Balinkie, a seasoned marketing, product management, and business development executive, founded Firedrive Marketing Group. She has over 20 years of experience growing and managing P&Ls of start-up, growth-stage, and established B2B and B2C organizations. Donna is committed to forthright, honest interactions with every client. An entrepreneur at heart, she is passionate about developing breakthrough strategic plans and driving flawless execution that accelerates growth and maximizes profitability.

Prior to founding Firedrive Marketing Group, she was responsible for TESSCO Technologies Mobile Devices & Accessories Business Unit’s exponential growth, bringing revenues from $30 million to over $300 million and positioning TESSCO as a leader in the wireless accessory market.

In her role as Director of Marketing for EarthShell Corporation, a development-stage start-up, Donna was responsible for all marketing and sales efforts including developing strategic plans, branding and web design, market research and public relations efforts.

Donna also has held brand management and customer marketing positions at Procter & Gamble and The Coca-Cola Company.

She holds a BS in Economics from The Wharton School at the University of Pennsylvania and an MBA in Marketing, Finance, and Entrepreneurship from The Kellogg School of Management at Northwestern University.
  • Firedrive helped lead our branding refresh process at The Associated. Donna’s thoughtful management of the process enabled all the stakeholders to feel engaged in the process and reach consensus on the direction we took with our branding. Donna took the time to learn the intricacies of our organization and was able to provide helpful insight based on her understanding of our needs. Our new brand is stronger and more effective thanks to the work we did with Donna and her team.

    – Melinda GreenbergVice President of Marketing The Associated: Jewish Community Federation of Baltimore
  • Donna has the ability for building relationships and developing innovative strategies. Donna is detail oriented and creative with a high level of business acumen. She brings a number of strengths to her job including understanding the challenges of her customers and identifying strategies to overcome those challenges. I look forward to working with Donna on future projects.

    – Suzanne BornemanMarketing Manager, RADWIN
  • After meeting Donna the first time a few years ago, I knew we had to find a company in the portfolio for her to work with. Her drive, creativity and determination was evident the first time I met her.  She was hired to essentially create an entire marketing program and then execute it. A job she did extremely well. I cannot say enough good things about Donna and her ability to create and implement. I am actively trying to find another slot for her in the portfolio and wouldn't hesitate to put her in front of anyone.

    – John BurkeGeneral Partner, True Venture Partners
  • Firedrive President Donna Balinkie is a focused and driven professional with a track record of success … Her results speak for themselves.

    – Leslie Buche Greve Product Business Unit Leader at TESSCO Technologies
  • Firedrive Marketing created and led a strategy to re-energize the Lightning Golf brand with a logo redesign and a new, bigger and better website … Donna's input, knowledge, and instincts were invaluable to making this project a huge success.

    – Jimmy Rosenfield President/CEO, Lightning Golf & Promotions
  • Donna Balinkie is a hard charger who really takes the time to learn the industry and business in which she is working … We have gained much from our partnership.

    – Brian Kagen Executive Vice President & Chief Marketing Officer at Medifast, Inc.
  • Firedrive's work yielded demonstrable results immediately. Donna led the rebranding effort of our core technology and helped us create a successful B2B marketing plan, resulting in a business development pipeline of 40 new licensee prospects. Of course, we've kept her onboard, and she is now helping us improve our B2B marketing as well as kicking-off B2C branding.

    – Dr. Steven LeBoeuf Co-Founder and CEO, Valencell, Inc.
  • Donna … has a unique skill mix of planning and strategy matched with the ability to execute.

    – Chris Hellmann Vice President, SUBWAY Global Business at The Coca-Cola Company
  • Donna Balinkie is one of the most professional marketing/product strategists that I have ever met … I highly recommend Donna for any size organization from start-up to Fortune 500.

    – Glenn Trommer Results Driven E-Commerce Executive | Web Strategy | Digital Marketing | IT Integration