Creative brief. An oxymoron? After all, creativity encompasses multiple stages like preparation (research); ideation (brewing ideas); illumination (the “aha” moment); and presentation (sharing/critiquing ideas). Creativity is not brief. The creative brief, however, is just one element of the entire creative … Read the rest
The use of online video as a powerful marketing tool is turning the internet into a virtual social campfire on steroids. While communication technology has changed over the years, the human brain has remained pretty much the same. We humans … Read the rest
A SWOT analysis isn’t sexy but it is as basic to marketing planning as the Little Black Dress is to fashion. Elegantly simple, and accessible to all, the SWOT can help us overcome our flaws and leverage our best attributes.… Read the rest
I’ve found that many of my clients feel that they just don’t have the time and money to really understand their target market. With today’s tough economy and highly competitive business environment, I can completely understand the hesitation to spend … Read the rest