How often do you see a new product or service idea falter or fail to reach its full potential? And often, the problem isn’t the product or idea, but the way it’s been positioned in the … Read the rest
When most people talk about work-family balance, they focus on juggling their business or job responsibilities with their responsibilities as an individual, spouse, parent and caregiver. But there’s another important aspect of work-family balance that often gets left out of … Read the rest
Organizations, especially global Fortune 500 companies, have been using the Net Promoter Score (NPS) system to measure customer satisfaction for a decade. Recently, I’ve encountered many smaller companies relying on their NPS, in my opinion, much too heavily. For … Read the rest
When your company is in the start-up or development stage, you’re probably focused almost entirely on product development and delivery and don’t have much time to think about another key driver of success—marketing. But without marketing, your target customers may … Read the rest
Recently, I was asked to judge a business plan competition sponsored by a local incubator. Because my passion is helping start-ups get up and running successfully, I was happy to take part in the judging and share my viewpoint and … Read the rest
Creative brief. An oxymoron? After all, creativity encompasses multiple stages like preparation (research); ideation (brewing ideas); illumination (the “aha” moment); and presentation (sharing/critiquing ideas). Creativity is not brief. The creative brief, however, is just one element of the entire creative … Read the rest
The use of online video as a powerful marketing tool is turning the internet into a virtual social campfire on steroids. While communication technology has changed over the years, the human brain has remained pretty much the same. We humans … Read the rest
I’ve found that many of my clients feel that they just don’t have the time and money to really understand their target market. With today’s tough economy and highly competitive business environment, I can completely understand the hesitation to spend … Read the rest