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Marketing and Market Research for Start-Ups

LISTEN TO THE MARKET!

How often do you see a new product or service idea falter or fail to reach its full potential? And often, the problem isn’t the product or idea, but the way it’s been positioned in the … Read the rest

Smart Marketing Tips for Start-Ups

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When your company is in the start-up or development stage, you’re probably focused almost entirely on product development and delivery and don’t have much time to think about another key driver of success—marketing.  But without marketing, your target customers may … Read the rest

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