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4 Must Do’s to Ready Your Marketing Strategy for 2018

Marketing Audit

Hard to believe it is already November. It won’t be long before the holidays hit and, before you know it, it is the New Year.  Now is the time to focus your marketing and business development strategies to pave the … Read the rest

Marketing and Market Research for Start-Ups

LISTEN TO THE MARKET!

How often do you see a new product or service idea falter or fail to reach its full potential? And often, the problem isn’t the product or idea, but the way it’s been positioned in the … Read the rest

Giving back: The third piece of the work-family balance puzzle

puzzle

When most people talk about work-family balance, they focus on juggling their business or job responsibilities with their responsibilities as an individual, spouse, parent and caregiver. But there’s another important aspect of work-family balance that often gets left out of … Read the rest

Is Net Promoter Score Worthy?

nps

 

Organizations, especially global Fortune 500 companies, have been using the Net Promoter Score (NPS) system to measure customer satisfaction for a decade. Recently, I’ve encountered many smaller companies relying on their NPS, in my opinion, much too heavily.  For … Read the rest

Recent Posts

  • 4 Must Do’s to Ready Your Marketing Strategy for 2018
  • Marketing and Market Research for Start-Ups
  • Giving back: The third piece of the work-family balance puzzle
  • Is Net Promoter Score Worthy?
  • Smart Marketing Tips for Start-Ups

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