After the initial shock and reality of this crisis, every business will begin to assess its impact now and in the future.
Many business owners who are fortunate to have continued business operations are wrestling with questions about marketing and … Read the rest
Hard to believe it is already November. It won’t be long before the holidays hit and, before you know it, it is the New Year. Now is the time to focus your marketing and business development strategies to pave the … Read the rest
How often do you see a new product or service idea falter or fail to reach its full potential? And often, the problem isn’t the product or idea, but the way it’s been positioned in the … Read the rest
When most people talk about work-family balance, they focus on juggling their business or job responsibilities with their responsibilities as an individual, spouse, parent and caregiver. But there’s another important aspect of work-family balance that often gets left out of … Read the rest
Organizations, especially global Fortune 500 companies, have been using the Net Promoter Score (NPS) system to measure customer satisfaction for a decade. Recently, I’ve encountered many smaller companies relying on their NPS, in my opinion, much too heavily. For … Read the rest