Other Capabilities and Services
By developing a customized strategy based on research and data analysis, Firedrive can help you identify and strategically pursue new potential markets, customer bases, and product and service opportunities.
Competitive Analysis and Market or Opportunity Assessment
Firedrive performs in-depth, research and data analysis to put together a complete competitive landscape and helps strategically position your business to stand out in contrast to your competition. Our research also helps you determine the strongest target markets for your company and what challenges and opportunities those markets present.
Competitive Market Assessments are typically included in both Branding and Positioning and Marketing Plan engagements, but may be stand-alone projects.
Website Strategy and Planning
A company’s website is arguably the most important vehicle to communicate relevant messaging to its target audiences, and any good website starts with a clear strategy and message. Either as part of a Marketing Plan engagement, or as a stand alone project, Firedrive can work with your team to develop a website strategy which ensures the site reflects your positioning, product and service offer, and supports your business development strategy.
The website strategy includes goals, business objectives, a draft site map and a budget. We can then work with your existing team or bring in one of our partners for site development and programming.