Branding and Positioning

Branding or positioning is vital to differentiating your company from your competition and to communicating your value proposition to your customers. Firedrive Marketing works with your team to develop a corporate brand strategy and positioning which serves as the foundation for any marketing and communication plan. This process is important whether you are developing a brand from scratch or going through a rebranding process.

A Branding and Positioning engagement includes benchmarking the competitive landscape and can be enhanced with market research to get real data on your target audience’s needs, wants, behaviors and motivations.  In addition, Firedrive will facilitate a workshop with your team to develop a positioning statement that articulates your brand’s unique value to your customers in relation to your main competition or alternatives.  During the workshop, the group will help articulate your brand essence or brand personality.

Using information gathered through customer research and output from the workshop, Firedrive will develop foundational messaging, which is the baseline content used in your marketing tactics, providing consistency across assets and ensuring your marketing communications is on-point.  Depending on the client’s needs, a company or product naming and logo development can be included in a Branding and Positioning engagement.

Branding and Positioning engagements provide:

• A well-articulated value proposition and elevator pitch
• A clear direction for creative and brand identity development with maximized impact and consistency for communication materials
• An established point of difference from the competition
• A foundation for your marketing strategy and plan