Business Development Planning

For very early-stage clients, the immediate challenge usually isn’t expanding market share or growing the customer base. Instead, it’s landing your first customers. Proving market acceptance and traction is critical to securing additional funding. The first step to successful business development is to define your unique value proposition and ensure that your company has a well-defined, deliberate positioning in the market place.

Marketing and business development strategies must work hand-in-hand to effectively move the needle in any organization. In start-ups with limited time and resources, this is even more important.

Firedrive helps these early-stage clients develop a winning brand strategy and value proposition, which acts as the foundation of any outreach efforts. We then create an immediate business development plan and join clients on the journey to land those most important first paying customers.

A solid Business Development Action Plan helps start-up organizations to:

• Identify a target list of high potential customers
• Work with our clients on the initial outreach, leveraging our professional network as appropriate
• Get feedback on initial messaging, value proposition and refine as needed
• Prove market viability of their technology, product or service through gaining initial paying customers