Market and Customer Research

Firedrive Marketing provides Market Research services for clients who need data to support basic business questions such as:

• How big is the opportunity for my idea or product?
• What messages will motivate my audience?
• How do I better understand the target audience and its unique segments or personas?
• How can I decide between product or packaging concepts?
• Which market should I tackle first?

Firedrive Marketing provides a full suite of customized qualitative (focus groups and deep-dive one-on-ones), quantitative (internet surveys and segmentation analyses), and hybrid market research services to provide the data you need to make an informed business decision. We have helped clients with target audience segmentation and persona development, brand awareness and pricing strategies, and prioritization of product development plans.

We are experienced in conducting research projects across the globe and can take any project international with in-country strategic partners.

Working with Firedrive for your market research needs means we help you:

• Develop the right questions to ask to accomplish your business objective
• Make sense of the research results not just summarizing data but analyzing and interpreting the data
• Translate research findings into actionable recommendations