Marketing Plan Development
Actionable, Data-driven Marketing Strategy
Unlike many marketing consultants, Firedrive Marketing Group approaches marketing from a business perspective. We leverage our corporate and P&L ownership experience to understand your business goals, and develop a marketing plan that is directly in service of those goals.
Our data-driven approach leverages your brand positioning, research results, and marketplace assessment to determine where your audience is and the best message to motivate them to take action.
The deliverable from a Marketing Plan engagement is a detailed game plan or roadmap, including a budget, that is used by your team and/or Firedrive to drive marketing execution.
A defined Marketing Plan helps start-up organizations to:
- A winning strategy for launch or growth and provides a road map to hit your goals
- Align and focus your team around high-value activities
- Evaluate additional tactics and determine viability and priority, rather than simply executing on each new idea
A defined Marketing Plan helps established businesses to:
- Gain internal alignment around a game plan to increase probability of hitting your goals
- Ensure marketing is a strategic contributor to corporate goals and success
- Spend marketing resources strategically and proactively, rather than simply reacting to the latest request, idea or pitch