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Fortune 500 experience and expertise you can leverage.

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Building brands that drive long-term growth.

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Data and insight. The keys to smart marketing.

Firedrive Marketing Group provides data-driven strategic marketing services to businesses and organizations looking to drive growth through innovation and breakthrough thinking.

Data-Driven Marketing

Smart marketing is the foundation of our approach. The first step of any engagement starts with building a detailed understanding of your business and your goals to develop a customized set of milestones and deliverables that uniquely fits your organization’s needs.
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Driving Innovation

Whether it’s developing a completely new product, service or product line or looking to grow through market expansion, Firedrive works alongside your team to creatively brainstorm, qualify and quantify breakthrough strategies that will propel your organization to the next level.
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Proven Track Record

By partnering with Firedrive, you instantly gain the insights and expertise of a team of strategic marketing veterans proven to drive results and trained by some of the nation’s top Fortune 500 companies.
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Why Choose Firedrive?

Our name embodies the energy, passion, commitment, and focus on driving results that we bring to every engagement. We put our expertise to work to accelerate your growth. ..Read more


  • When I met Donna Balinkie, Pet Connect Business was nothing more than a prototype and a vision.  She rolled up her sleeves and helped us transform Pet Connect Business into a successful brand by identifying and building our unique market position, target market segmentation, customer value, and pricing strategy.  This allowed us to clearly demonstrate our benefits in the mind of the target customer, while also seamlessly articulating Pet Connect Business to investors and industry leaders.  Donna continues to be one of the most valuable resources in my network!

    – Hector OcasioFounder & CEO, Pet Connect Business
  • Donna has been a tremendous partner. She and her colleagues at Firedrive have provided focused leadership in marketing strategy in three of my most recent ventures: Concourse Express; Revolution Cooking; and GrekTek. Donna’s experience allows her to jump right in with little direction and deliver quality work every time. I continue to recommend her to other entrepreneurs and companies, and I look forward to working with her again in future ventures.

    – Tom KlaffCEO, Revolution Cooking
  • We retained Donna, a critical marketing review of a strategic product line whose sales had stalled. Donna guided us through an extensive customer segmentation analysis that gave us new and illuminating insights into our target customers and their buying journey. She then helped us to develop new positioning including testing with focus groups. Donna quickly became a very valued member of our team and I highly recommend her for any marketing project from strategy to execution.

    – Brian LeveyVP, Marketing - Datacolor
  • Evergreen Private Finance had a great experience with Donna. We've been very pleased with all of the strategic value and marketing execution. I would highly recommend engaging Donna and Firedrive Marketing if you have high standards and looking for a quality work.

    – Lawrence BrownChief Executive Officer at Evergreen Private Finance
  • Firedrive helped lead our branding refresh process at The Associated. Donna’s thoughtful management of the process enabled all the stakeholders to feel engaged in the process and reach consensus on the direction we took with our branding. Donna took the time to learn the intricacies of our organization and was able to provide helpful insight based on her understanding of our needs. Our new brand is stronger and more effective thanks to the work we did with Donna and her team.

    – Melinda GreenbergVice President of Marketing The Associated: Jewish Community Federation of Baltimore
  • After meeting Donna the first time a few years ago, I knew we had to find a company in the portfolio for her to work with. Her drive, creativity and determination was evident the first time I met her.  She was hired to essentially create an entire marketing program and then execute it. A job she did extremely well. I cannot say enough good things about Donna and her ability to create and implement. I am actively trying to find another slot for her in the portfolio and wouldn't hesitate to put her in front of anyone.

    – John BurkeGeneral Partner, True Venture Partners
  • Firedrive President Donna Balinkie is a focused and driven professional with a track record of success … Her results speak for themselves.

    – Leslie Buche Greve Product Business Unit Leader at TESSCO Technologies
  • Firedrive Marketing created and led a strategy to re-energize the Lightning Golf brand with a logo redesign and a new, bigger and better website … Donna's input, knowledge, and instincts were invaluable to making this project a huge success.

    – Jimmy Rosenfield President/CEO, Lightning Golf & Promotions
  • Donna Balinkie is a hard charger who really takes the time to learn the industry and business in which she is working … We have gained much from our partnership.

    – Brian Kagen Executive Vice President & Chief Marketing Officer at Medifast, Inc.
  • Firedrive's work yielded demonstrable results immediately. Donna led the rebranding effort of our core technology and helped us create a successful B2B marketing plan, resulting in a business development pipeline of 40 new licensee prospects. Of course, we've kept her onboard, and she is now helping us improve our B2B marketing as well as kicking-off B2C branding.

    – Dr. Steven LeBoeuf Co-Founder and CEO, Valencell, Inc.

Set up an initial discussion to we can better understand your needs and how we may be able to help.

Why FireDrive?

Firedrive Marketing Group provides data-driven strategic marketing advisory services to growth stage businesses and helps them accelerate their growth curve. Our team has over twenty years’ experience leading business-to-business and business-to-consumer organizations in their strategic marketing and execution plans and we are passionate about using our expertise and experience to help others achieve their growth goals...Read more

What's in a name?

Firedrive embodies the energy, passion, commitment and focus on results that we bring to every engagement. We put our experience and expertise to work to ignite your growth...Read more