Ideation and New Concept Development

Firedrive Marketing can help your company find and develop the next product or service idea. Our team facilitates new product or service ideation for a variety of organizations. We drive the entire process, from brainstorming to idea evaluation and prioritization to full blown business cases if needed.

Coupled with our experience in research, we can help your team flesh out ideas with qualitative research, and test the market’s interest level with quantitative studies and market testing.

Our Ideation and New Concept Development projects provide:

• A structured process to develop a library of new product or service ideas to feed the innovation funnel ensuring your product and service portfolio stays relevant
• Objective, third-party facilitation to support productive brainstorming and working sessions
• True market feedback to evaluate and prioritize ideas