After the initial shock and reality of this crisis, every business will begin to assess its impact now and in the future.
Many business owners who are fortunate to have continued business operations are wrestling with questions about marketing and … Read the rest
Hard to believe it is already November. It won’t be long before the holidays hit and, before you know it, it is the New Year. Now is the time to focus your marketing and business development strategies to pave the … Read the rest
How often do you see a new product or service idea falter or fail to reach its full potential? And often, the problem isn’t the product or idea, but the way it’s been positioned in the … Read the rest
When most people talk about work-family balance, they focus on juggling their business or job responsibilities with their responsibilities as an individual, spouse, parent and caregiver. But there’s another important aspect of work-family balance that often gets left out of … Read the rest
Organizations, especially global Fortune 500 companies, have been using the Net Promoter Score (NPS) system to measure customer satisfaction for a decade. Recently, I’ve encountered many smaller companies relying on their NPS, in my opinion, much too heavily. For … Read the rest
When your company is in the start-up or development stage, you’re probably focused almost entirely on product development and delivery and don’t have much time to think about another key driver of success—marketing. But without marketing, your target customers may … Read the rest
Recently, I was asked to judge a business plan competition sponsored by a local incubator. Because my passion is helping start-ups get up and running successfully, I was happy to take part in the judging and share my viewpoint and … Read the rest
Ingredient branding can be a powerful marketing tool, but there’s more to successful ingredient branding than simply letting potential customers know that your product is central to the performance or value of the product it is a component part of. … Read the rest
In my last blog about setting goals, I shared with you the excitement I felt after having completed my first duathlon, an event that included a two mile run, 13 mile bike ride, and another two mile run. What I … Read the rest
The value proposition or positioning statement is one of the most important elements of creating a winning marketing plan. Many smaller companies just jump into marketing tactics like signing up for Google Adwords or sending out an e:mail campaign or … Read the rest